Logo & Branding
Trustica is an enterprise solution for secure communication between trusted entities. In preparation for the launch of the initial smartphone mobile app, a modern
design direction was required.
My role was to design a unique logo and craft a brand, which will ultimately style and serve in the interface design.
Connectedness and security were the key themes requested by the client. I began by sketching designs followed by digital iterations. It was important to the client to emphasize “samurai blue” within the design colors and motifs.
Selected logos were expanded into style tiles depicting the full lockup, wordmark, and icons for various uses. Colors, typefaces, and mood images were included to visualize the brand identity.
Ultimately, the client preferred a “connected world” theme, and a lighter palette was selected. Additional logo, typefaces, and colors were specified.